BBTV, the pioneering firm that introduced embedded ads in videos, including on YouTube, has made a major decision. The company, which went public in 2020, announced in November that its founders, CEO Shahrzad Rafati and Hamed Shahbazi, would repurchase all the shares in the company and make it private again. This decision comes after a rough period for BBTV, as its shares plummeted from $14 per share at the beginning of 2021 to less than $1 by the start of 2023.
BBTV, formerly known as Broadband TV, had high hopes for its public status, but it became clear that going public wasn’t the right move for the company. Now, with control back in the hands of its founders, BBTV aims to regain its footing and reposition itself in the ever-evolving world of online videos and advertising.
As one of the leading companies in its field, BBTV has played a significant role in shaping the digital landscape. Its decision to go private again will allow the company to refocus its strategies and make the necessary adjustments to stay ahead of the competition.
BBTV founder and CEO Shahrzad Rafati, who started the company in 2007, has always been at the forefront of innovation in the industry. Now, with BBTV’s new direction, she and the entire team are ready to create new opportunities for growth and success.
While the road ahead may be challenging, BBTV’s strong foundation and pioneering spirit will undoubtedly guide its journey towards a brighter future.